Providing services in 10 categories

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Beauty

Hot Pepper Beauty

One of the largest domestic search and booking sites for hair, relaxation, and beauty salons.

  • Media:
  • Website
  • Magazine
  • Mobile
  • App
  • Location:
  • Japan

Website

This is one of Japan’s largest sites for finding and booking hair salons, relaxation salons, and beauty salons. Hot Pepper Beauty allows multi-faceted searches based on the desired appointment time and date, various hairstyle collections, word-of-mouth recommendations, coupons for great deals, and more. Users who book appointments online can earn Recruit points equivalent to 2% of every transaction under the Recruit point program. The information available covers a wide range of categories including hair, nails, eyelash extensions, chiropractic and relaxation salons, and esthetic beauty salons.

http://beauty.hotpepper.jp/ (Japanese)

Website

Magazine

This coupon magazine helps people in their quest to look more attractive through its focus on providing information on hair salons, relaxation salons, and beauty salons. It includes salon information, photos of the latest popular hairstyles and nail designs, and commentary about the general atmosphere of the salons. QR codes let users access more in-depth information on the Hot Pepper Beauty site (this service is not available for all salons). Packed with monthly features and editorials based on the current season and latest trends, editions of Hot Pepper Beauty magazine for the four areas of Tokyo (Shibuya and Ebisu, Shinjuku, Ikebukuro, and Ginza) are distributed on the last Friday of every month.

List of locations that distribute Hot Pepper Beauty
http://magazine.hotpepper.jp/rack_index.html#beauty_area (Japanese)

Magazine

Mobile site

Hot Pepper Beauty mobile site
http://b.hpr.jp/ (Japanese)

Mobile site

App

The Hot Pepper Beauty smartphone app offers salon information with user-friendly functions and large photos to allow easy viewing and navigation from smartphone screens. The online booking feature lets users search for and book a variety of salons including hair and nail salons from anywhere 24 hours a day.

http://beauty.hotpepper.jp/doc/sp/ (Japanese)

App

Beauty

Providing services in 10 categories